About this event
Ep4では、Studio Dの創業者で「The Field Study Handbook 」の著者であるヤン・チップチェイス氏をお迎えします．本イベントは、英語のみでの開催となります．せっかくの機会ですので、仲間をお誘いの上、ご参加いただければと思います．
We know there are more than a few fans of 'The Field Study Handbook' in the DRT community, and we're excited to host its author, Jan Chipchase, for Episode 4.
Designing For International Consumers
In this talk Jan will reflect what it takes to operate globally as a small studio, running projects in trend-forward locales such as New York, Riyadh and Milan, and rapidly developing markets such China, India and Indonesia, and outliers such as Afghanistan.
The talk will include:
- The fundamentals to running international research projects.
- Understanding consumers and cultures whose lives are very different from your own
- The common pitfalls, including team biases, cross-cultural team dynamics, and hiring local agencies to run research on your behalf
- What it takes to challenge minds and flutter hearts.
Jan Chipchase is the founder of Studio D, a design research and strategy consultancy based out of San Francisco and Tokyo. The studio provides discreet services for Fortune 500, startups, nonprofits and government clients, with a global remit. He has worked on products and services that have scaled to hundreds of millions of paying customers.
Prior to starting Studio D, Jan was Principal Scientist in the Nokia Research Laboratory where he specialised in emerging market consumers. For four years he built and lead the global insight practice at innovation consultancy frog.
His pioneering research has been featured in the New York Times, The Economist, Die Zeit, Nikkei, and many of the world’s leading media. He has taught applied research at many universities including Stanford, MIT, IIT, Birkbeck, Tokyo University, Tehran University and many more. He is a noted public speaker including TED, CES, Mobile World Congress, PopTech, WEF and others.
He also authored The Field Study Handbook, that has been described as “a blueprint for living in the future”.
Jan will be in Tokyo to run the full-day Field Study Fundamentals masterclass, on April 12th. Tickets are available from here.